+98 was established with the goal of promoting true diversity and multicultural acceptance within the electronic music scene through club culture.

It’s within the label’s founding ethos that club culture is fundamentally about the encouragement of freedom of expression for everyone and everybody. It’s a rejection of societies existing current divisive values all the while creating a more inclusive and multicultural one.

We are about integration. We are about multicultural acceptance. We are about putting power back in the hands of the creators and the artists.