+98 was established with the goal of breaking down barriers and promoting diversity within the Electronic music scene. 

The current face of the Electronic scene does not accurately represent the ethnically and gender diverse culture of the modern day electronic music. It is the label’s founding ethos that club culture is fundamentally about the encouragement of the freedom of expression regardless of background, belief, race, culture, gender or sexuality. 

We seek to open doors and create opportunities for DJ/Producers from under represented sections of the social spectrum, this also includes DJs from communities who may not have access to the resources needed to express themselves through music. 

We are about integration. We are about multicultural acceptance. We are about putting power back in the hands of the creators and the artists. 

+98 is a belief. It’s a rejection of society’s existing divisive values, in the hopes of creating a more inclusive and multicultural one.